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No time for a victory lap

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Waterloo held an official celebration of its win as the 2007 Intelligent Community of the Year last week, and it looks like the victory lap will be a short one.

That was the main message of the local movers and shakers gathered last Tuesday at the Centre for International Governance Innovation to celebrate Intelligent Waterloo, as it is now called. They say it isn't time for the city to rest on its laurels.

The win at the Intelligent Community Forum in New York in May was a springboard, a launching pad, or whatever appropriate analogy you could come up with. In modern marketing parlance it's the branding of Waterloo. And the mission now is to get the name out to as many people as possible.

I don't really think it's a worry that Waterloo will let the Intelligent Community win literally go to its head. There are too many people involved with the process who know the win was as much about this area's innovative attitude as it was about highlighting its ...

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