Spencer Tripp leads the development of CIGI’s digital media and communications strategy and presence. A journalist by training and bilingual in English and French, Spencer brings to the role a wealth of strategic, creative and operational leadership experience in intergovernmental, governmental and international non-profit organizations, including NAFTA’s Commission for Environmental Cooperation, Greenpeace and the International Fund for Animal Welfare.
His communications expertise includes strategic planning, brand management, crisis communications and, particularly, an exceptional record in media and public relations. He is recognized for his ability to engage diverse audiences with high impact, data-driven content across all channels.
Prior to CIGI, Spencer was the global communications project manager for Greenpeace International where he set up a 24/7 international news and social media desk. This followed his experience at Greenpeace Canada where he was the communications director for Greenpeace Canada for seven years, managing national communications and reporting to the board of directors as a member of the senior management team.
Among his accomplishments, Spencer produced the critically acclaimed documentary Petropolis: Aerial Perspectives on the Alberta Tar Sands, co-wrote the Global Communications Strategy for Greenpeace, developed a wiki of best practices in communications and launched a podcast with over 630,000 followers.
Spencer holds a B.A. in journalism from Carleton University where he graduated with honours.