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Canadian international trade analyst Patrick Leblond says off-the-cuff comments by Trump have an effect, not just on government negotiators but consumers. For example, Trump's grouping energy with milk and timber as areas where Canada is trying to "take advantage" added new enemies.
"It has negative consequences," says Leblond, senior fellow with the Centre for International Governance and Innovation and a professor at the University of Ottawa. "It puts a damper on how people see the U.S. and how they see U.S. products."