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Bob Fay, managing director of digital economy at the Centre for International Governance Innovation, said Facebook’s approach to Australia could hurt the company.

“How many countries can they really afford to start doing that in?” he questioned.

“It just undermines their business model completely, so I think this emboldens countries to take action.”

Fay thinks the best action would be some kind of global norm, so tech companies aren’t left to deal with each country individually.

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