Lush Cosmetics to deactivate Instagram, Facebook, TikTok and Snapchat accounts

November 22, 2021

Lush Cosmetics will deactivate its social media accounts later this week in a bid to get tech companies to make online platforms safer.

The U.K. retailer, which sells bath and body products and has a large footprint in Canada, announced its plan Monday to cease posting on Instagram, Facebook, TikTok and Snapchat accounts by Friday.

The company, which likened social media to “a dark and dangerous alleyway,'' said the deactivation decision is meant to address consumers' mental health challenges and will not be reversed unless the platforms are made safer.

Courtney Radsch, a senior fellow at the Centre for International Governance Innovation, said it's hard to tell how much success Lush will have with its deactivations because it didn't release a specific list of demands from the social media companies...

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