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The battle over the global data market — and especially in fast-growing and populous markets — will only sharpen, say experts. India’s data generation is expected to grow at twice the global rate in 2020. Yet the emerging data wars remain “an underappreciated subject,” says Rohinton P. Medhora, president of Waterloo, Canada-based Centre for International Governance Innovation. Concerns over who controls data range from questions of personal security and privacy to national security and national sovereignty.

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