Rebranding the Canadian economy in the wake of the oil slump

The Globe and Mail

Barrie McKenna Shawn McCarthy Jeffrey Jones
September 12, 2015

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It’s a single data point that neatly captures Canada’s shifting economic fortunes.

Energy quietly dropped out of first place among the country’s top merchandise exports in July, after a bump in auto sales knocked it off a perch it has occupied for eight consecutive years.

The petro-centric economy Canadians have known for much of the past decade is reversing course. And it may be years before oil regains the lofty heights of $100 (U.S.) a barrel.

This isn’t just a story about exports, of course. Energy – and more specifically oil and gas – has powered Canada’s economy, driving business …

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