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The battle over who retains ownership of the data is heating up. Learn how one group came up with a win-win solution. 

In the beginning, personal data was exchanged for a desired free digital service. Then mission creep led to organizations using their clients' and or customers' information even if the service wasn't free. A recent example would be Verizon's PrecisionID.

Verizon's cellular service is not free, the company is tagging their user's data traffic with a permanent UID, allowing user's whereabouts on the internet to be tracked. And there is a good chance that information is being sold to third parties. Yet...

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