The following is an excerpt. To view the full article please visit the link below.

The battle over who retains ownership of the data is heating up. Learn how one group came up with a win-win solution. 


In the beginning, personal data was exchanged for a desired free digital service. Then mission creep led to organizations using their clients' and or customers' information even if the service wasn't free. A recent example would be Verizon's PrecisionID.

Verizon's cellular service is not free, the company is tagging their user's data traffic with a permanent UID, allowing user's whereabouts on the internet to be tracked. And there is a good chance that information is being sold to third parties. Yet...

* * *
The opinions expressed in this article/multimedia are those of the author(s) and do not necessarily reflect the views of CIGI or its Board of Directors.