Blayne Haggart writes that platform is one of those words that tends to mean whatever the speaker wants it to. It has effectively become synonymous with social media, or, at a stretch, search engines. But the problems of a data- and intangibles-based economy are more pervasive than those posed by social media companies alone. Better, Haggart argues, to focus on how companies that identify themselves as platforms actually operate — what business model they use, rather than the ideology and jargon they deploy — to clarify the exact policy challenges these companies pose.
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