Cashback, reward apps helping Canadians save, but where is the data going?

March 14, 2023

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Bob Fay, the managing director of digital economy at the Centre for International Governance Innovation, reviewed several money saving apps, but refused to sign up for any because the information they collect is "very invasive."

"It is very unclear how that information is being used. The only thing I think that is clear is that they are monetizing that information," he said. 

"The old adage that there's no such thing as a free lunch, or in the case of these apps, free money is true."

He worries people "don't fully understand what they are giving away with these apps," but …

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