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In the wake of revelations around the alleged misuse of the data of up to 50 million Facebook users, some of the world's biggest technology companies are turning their attention toward convincing the public that their personal information is in safe hands, but their efforts are leaving plenty of room for improvement.

Tresa Scassa, the Canada research chair in information law and policy at the University of Ottawa, poked around the links and said she thought "wow, the ordinary consumer lost interest minutes ago."

She said a better approach would be to offer a version of the agreement that was "red-lined" to...

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