Dependent on Social Media’s Marketing Power, Small Businesses Worry Over iOS Changes

Denise Paglinawan- The Canadian Press
May 6, 2021

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Identity and privacy expert Andre Boysen called Apple’s privacy feature a “real enabler” on having consumers have control over their data.

“You can make the decision on whether or not you want to share it,” said Boysen, a senior fellow at Centre for International Governance Innovation and SecureKey’s chief identity officer.

The new privacy feature doesn’t mean that people won’t see advertising on their iPhones anymore, but that apps won’t be able to use personal data to send targeted ads, said Boysen.

The “hit rate” or effectiveness of ads will likely go down because businesses will not exactly know who …

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